David Beckham announces name, logo for new MLS team in Miami

Former soccer star David Beckham announced that his new MLS team will be called Inter Miami, and he talks about what went into creating the team's logo.
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Former soccer star David Beckham announced that his new MLS team will be called Inter Miami, and he talks about what went into creating the team's logo.
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Soccer

Here at last: David Beckham-fronted Miami MLS team reveals its name and official crest

By Michelle Kaufman And Jordan McPherson

mkaufman@miamiherald.com

jmcpherson@miamiherald.com

September 05, 2018 05:10 AM

At long last, the Miami Major League Soccer team’s name is official.

Say hello to “Club Internacional de Fútbol Miami.”

David Beckham’s new team logo is part of the street art in the Wynwood neighborhood in the 2500 block of North Miami Avenue in Miami on Sept. 5.
Carl Juste cjuste@miamiherald.com

The club on Wednesday morning unveiled its team crest, an emblem it believes “represents Miami’s international, diverse, inclusive, creative and ambitious spirit.”

“This is such a proud day for myself and for the entire team,” team owner and president of operations David Beckham said in a release. “It’s an honour to announce the new name and crest to our fans — we are taking another important step in establishing our Club and today marks an important moment in the history of Club Internacional de Fútbol Miami.”

Managing owner Jorge Mas added: “Our city and our fans draw their strength from the dreams of a global population that calls Miami home. It is only fitting that our name pays tribute to the inclusiveness that makes us who we are.”

The crest, which also appeared on a front-page ad in Wednesday’s print edition of the Miami Herald, is almost identical to designs posted to the U.S. Trademark and Patent Office last month.

The circular logo is black with pink trim. Two great white herons serve as the focal point, with their pink intertwined legs forming a letter “M.” A pink eclipse rests between the birds, with “Miami” written in pink text above them. At the bottom of the logo is the roman numeral MMXX, which translates to 2020, the year the team is scheduled to begin play. Inter Miami CF will be the shortened version of the team name. A pair of pop-up murals featuring the crest are already on display in Brickell along Southwest Eighth Street and First Avenue and in Wynwood along Northwest 24th Street and Miami Avenue.

A high-resolution photo of the Club Internacional de Futbol Miami crest.
Courtesy Club Internacional de Futbol Miami

“It symbolizes the heritage of our city, the ambition of our people, and the solidarity of our community,” the team wrote in a letter to fans titled “Freedom to Dream” that also ran inside the Herald print edition. “Above all, it marks another step we have taken on the journey to realizing this dream, together. A journey on which we’ve come a long way. A journey which has only just begun.”

“This is such a proud day for myself and for the entire team. It’s an honour to announce the new name and crest to our fans." - David Beckham, Miami MLS Owner and President of Football Operations#InterMiamiCF #ThisIsMiami #MLS pic.twitter.com/9LSeQa4V6W

— Inter Miami CF (@InterMiamiCF) September 5, 2018

In a recorded message sent out on Inter Miami CF’s social media pages, Beckham said he wanted the crest to have a delicate balance between bringing a “South American flavor” to the team’s look and having a “modern twist” that makes it unique to Miami.

“We are a new team,” Beckham said, “but we’re a city with a lot of history, and I think that that’s what we wanted to create with this crest. ... I know we’ve created something that our fans are happy with. I just hope we’ve created something that everybody will be happy with.”

Now, the rest of the journey begins, and there are still many steps left for Beckham and Co. as they prepare to be ready to play by 2020.

David Beckham-fronted Miami MLS team reveals its name and official crest as street art in Miami's Brickell neighborhood on Wednesday, September 5, 2018.

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At the forefront: the stadium.

This November, voters will decide whether the city should negotiate a no-bid lease with Beckham’s ownership group to build its $1 billion commercial and soccer stadium complex called Miami Freedom Park where the city’s only municipal golf course, Melreese Country Club, is currently located.

Should the referendum pass, Beckham’s group can move forward with its plan, which includes a 25,000-seat stadium, an exterior amphitheater and 23 acres of public soccer fields.

From there, the club needs to begin building its front office and putting a roster of players together. They have already hired Atlanta United vice president Paul McDonough to be their sporting director, which is similar to a general manager. McDonough said in a Q&A with the Miami Herald last month that the immediate goal is to ensure the team’s infrastructure behind the scenes is set. On-the-field aspects of the club — including the hiring of a coach and the assembling of the roster — will likely start taking place in early 2019, about a year before the team is set to make its debut.

Miami commissioners vote 3-2 for a November referendum to let residents have a say through the ballot box on David Beckham's stadium proposal.

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